Under take a deep and wide Market (or industry) analysis for Heineken Essay

Under take a deeply and wide Market (or industry) analysis for Heineken - Essay ExampleWhat therefore has been the key to success in Heineken? Well, it is the uniqueness of the marketing strategy and the industry analysis that has been adopted by Heineken over time. In a sharp study of Heinekens strategic platforms, one can simply notice why Heineken is destined for nevertheless a brighter future (Duetsch 2002, p. 78). This paper aims at analysing the beer industry, with reference to Heineken, being a key player in the industry. What makes the Heineken strategy unique and what are some of the marketing and analytical platforms pursued by this giant (Heineken) in the beer industry.David A. Aaker is credited for having come up with AAKER Marketing psychoanalysis, a marketing strategy that puts emphasis and focus on the micro- outdoor(a) environment in which an organization operates. Most organizations today have adopted the AAKER Marketing Analysis in their market analysis, strate gy so as to understand more their various immediate external environment (Bohrer 2007, p. 37). An analysis of the immediate external business environment is critical to the success of any organization. In the beer industry, specifically, Heineken has employed AAKER Marketing Analysis with the main aim of creating a competitive advantage over new(prenominal) industry players in the following waysIt is a policy at Heineken that any market ventured into must be fully exploited. In order to fully satisfy their customers, Heineken did their market analysis by for the first time identifying the size of the market that they (Heineken) intended to operate into. In analysing the market size, Heineken put focus on the morsel of their consumers and potential consumers followed the quantitative analysis with qualitative analysis of what can be the demands of those customers (Bohrer 2007, p. 43). With this analysis put into consideration, Heineken has been adequate to understand the needs o f their customers, thereby working towards satisfaction of